WESTERN CASE: INDUSTRIAL MANUFACTURERS
DATE: 2017
SERVICES: WEB PAGE LAYOUT, WORDPRESS

The client wanted to increase conversions on the website by offering a page designed for their in-stock carrying cases. Each case has a listing of specifications and options. The goal for the page is for Western Case’s customers to request a sample for a case and to get a proposal. The client specifically asked for a page that would convert. The layout of the form and colors of the buttons have helped to increase conversions for the client.


WORK PROCESS


Here’s our work process in communication with the client and in our meetings to discuss the creative design of the web page.


DISCUSS


Gabby brought up the request to add a form to the client's website. Once this was accomplished, we decided to request new pages. Gabby worked with the client to design the layout for their blow molded carrying cases.



CREATIVE CONCEPT


We designed a form that would stand out yet use the client's colors for their branding. We worked with the client to list the individual in-stock case specifications and link these to each of these case pages individually.



PRODUCTION


The web page layout was produced and approved by the client.



HAPPY CLIENT


After the initial feedback from the design concept from the client, he was happy with the page presentation and asked for more input to ensure the page would convert. The two buttons were added to the page with the most desired action being the red button.


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